How many times have we heard and use that phrase in our business circles? How many times have we really sat down to strategize and plan for that one major move that will fetch in the millions of dollars and change our fortune overnight? We have drawn business models, built empires in our sleep and dream and we wake up to expect a crystallization of the dream voila!!!!
Have you ever sat down to ponder, what would happen to you as a parent right now in another couple of years?
Have you ever wondered, woken up in bed, deep in thought, about the future of your kids, your family?
76% of Nigeria’s Internet traffic happens on Mobile, the highest in the world. This means if we are not strong on mobile advertising, we are missing out big.
Everyday, someone new excitedly leaves computer village with a new android phone and joins the growing community of mobile Internet users. He gets engaged using platforms such as Whatsapp, Facebook, BBM, Instagram, LinkedIn, Twitter and the likes.
The news that Google’s share of the web-search market in the US has suddenly dropped is interesting. According to an independent analytics firm, StatCounter, last month Google’s market share dropped to 75.2%, compared with 79.3% a year earlier. That is its lowest share since 2008, when StatCounter started tracking the data. Yahoo, by contrast, seems to be on the up: its December market share (10.4%) was the highest it has achieved since 2009.
This could be just a blip, of course, and it doesn’t change the fact that Google is still the dominant player in search or that its share of the European search market ranges between 90% and 96%, depending on which country you look at. So this is not the time to start selling your Google shares, but it does make one look at the company through a different lens. What if the dominance of its core business were beginning to wane?
Remember that Google is, despite the hoopla about self-driving cars, antisocial spectacles, YouTube, the “right to be forgotten”, stratospheric balloons and the other exotic stuff, primarily a company that makes its (colossal) revenues from search-driven advertising. (Advertising provided bn of the company’s bn revenues last year.) All the cool, PR-friendly stuff that the company does stems from two things: those vast revenues and the shareholding structure that enables the company’s co-founders to do as they damn well please rather than being hounded by quarterly earnings reports and Wall Street expectations.
Google’s existential challenge is therefore how to keep the search money-pump going. So far, the main strategy has been to do everything in its power to extend internet use. The more people who are connected to the net, the better it is for Google. (Which is why Project Loon, which aims to bring free internet connectivity to poor countries using balloons in the stratosphere, makes both philanthropic and commercial sense.) But since most new internet users in the next decade will access the network via mobile phones, that means Google has to be active in that space too. Hence its development of Android, the operating system that powers the overwhelming majority of smartphones.
So Google is doing all it can to keep its core product growing. But it’s also working on a Plan B just in case search declines or is displaced by some as-yet-unknown technology. Part of Plan B is trying to be spectacularly innovative (self-driving cars, say); another part is to acquire startup or young companies such as Deepmind or Boston Dynamics, just in case one of them has managed to find the secret of life, the universe and everything. This quest has probably turned the search giant into the largest and most active venture capitalist in the US. You could view this either as a quest for world domination or planning for life after search.
Bill Gates once said that the only technology company that reminded him of Microsoft in its early days was… Google. Thanks to one of those delicious ironies in which capitalism excels, guess which company Google now reminds people of? Answer: Microsoft in its current dotage. Gates’s creation was once even more dominant in the industry than Google is now. It had three core products – the Windows operating system, Office and Windows Server – which were licences to print money. Microsoft had huge revenues that just rolled in every quarter, just as Google’s advertising revenues do today, and on the back of them built a huge 128,000 employee company. But, cushioned by its money-pump, it failed to innovate and, in particular, failed to address the decline of the desktop PC and the rise of mobile computing.
Despite Google’s self-image of an ultra-agile, young company, in fact it’s become a 55,000-employee monster, which is what is leading some people to see parallels with Microsoft. The Bloomberg columnist Katie Benner is one. “Microsoft,” she writes, “was stymied by a huge headcount and, more importantly, legacy products that no one inside the company wanted to mess with for fear of killing the golden goose… Even when those commanding positions were eroded at the margins, it was hard to see a world in which Microsoft wouldn’t be the backbone of a PC-centric tech industry.”
By the same token, it has been impossible to envisage a networked world in which Google would no longer be a dominant player. But after last week’s revelations about market share, maybe it’s time to downgrade “impossible” to merely “difficult”.
guardian.co.uk © Guardian News & Media Limited 2010
Wale watch in amusement at the consternation on his friends’ faces when he mentioned they need to see the Wizard of Iyanfoworogi. He was almost doubling up in laughter if not for the fact the discussion was serious and important. Nonetheless, he permitted a wide grin to spread across his face.
What do you mean? Asked Uche..Did you do money rituals asked Jide. They were in absolute disbelief about what their friend just told them. Both would have stood up to call the discussion over if not for the look in Wale’s face that told them he wasn’t kidding and that it was not what they were thinking.
So they asked him to explain himself by what he meant.
“I had the same reaction when he told me.. In fact i got up angrily and was about to storm out when he said to me, “If you were not up to this, why have you been calling me for two weeks?” I sat down, taken aback, then recalled the statement he made about been poor because you are POOR.” “Something is not right here”, I told myself, something is amiss that i need to find. So i sat down, apologized to him over my reaction and asked him to explain to me and tell me what i need to do.
He smiled a toothy smile and told me the story of the Wizard of Iyanfoworogi.
Jide lazied in dreamland, enjoying the bliss of a man in affluent wealth. He was dreaming about all the things life had offered him, his dream house, dream cars..and been able to take his wife to exotic holidays across the world. He had a customized wall clock that sang beautiful melodies every hour. And has he sauntered round his house, he heard a melody he had not heard before, “Monday Morning!!! Wake up! Wake up! Monday Morning!!! Wake up! Wake up!
He turn round in alarm, and in an instant, he found himself in a vaguely familiar place, a far cry from where he was coming from…and he heard a popular Chief Commander Ebenezer Obey’s song been played just outside his window, “Eni ro wo e loju alaa to n dunu…eni ko te pa mo se nitori ebi…” And he realized he was in his one room apartment in Ajegunle, and it was 6am and would be late for work if he does not bolt out of the house in another 10mins..
I had no business been there, but went all the same. I had no reason to defy the warning signals, but i did all the same. Now its pain, with the innocence gone and the reality staring me in the face. I wish i knew what it was like without actually having to experience it, wish i knew, the travails and the anguish, the joys and the laughter, but alas, knew in such a callous way. I was told what will happen, i was informed of the pros and cons, but i wanted to see it first hand and alas! Here i am… How i would have loved to have done more! To be well prepared if i had known, to put in my best to achieve more, but alas… Continue reading