When we consider customers, we often think of individuals paying for goods or services, but the reality is far more profound. Customers are the lifeblood of any business, and in a broader sense, citizens are the customers of the government. In both contexts, the satisfaction—or dissatisfaction—of customers shapes the future of businesses and governments alike. Elections, for example, are a form of customer service appraisal for politicians, just as feedback surveys are for businesses. By diving into customer experiences and connecting them to governance, we can better Continue reading →